Microsoft has launched a pre-order ad for the Surface Duo, and it is a little bit unusual. The 28-second lengthy advert showcases individuals opening and closing the Duo, flipping it round into varied modes, and even spinning it round on the perimeters identical to a $1,400 glass fidget spinner.
— Microsoft Surface (@floor) September 8, 2020
Titled “The new Surface Duo launches September 10,” the ad begins by mentioning how the Duo can “Open your mind.” Then, it proceeds to point out three totally different individuals flipping or holding the Duo open, and spinning it round. At one level, we even see a lady sitting on a couch and opening the Duo into the tent mode.
Curiously, the ad ends with a man holding the Duo folded shut in its conventional telephone mode, with the gadget magically disappearing into his pocket. He then solutions the Duo because it rings, and we get to see the “Surface Duo Pre-order today” tagline in the long run.
This ad is a little bit unusual, to say the least, however it will not be new floor for Microsoft. Again with the primary Surface launched in 2012, Microsoft featured the Surface RT in an ad series known as “movement.” Within the ad, we might see college students and different individuals dancing whereas they spin and throw the Surface RT round as they clip the Contact Keyboard into and out of it.
It may very well be that Microsoft may very well be taking part in with us Microsoft followers with this ad, and referring to that very first Surface industrial. In any case, the Duo is a first-generation and “innovative” product for Microsoft identical to the very first Surface PC was.
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