Data options for client identification, advertising, and administration
Gathering huge quantities of knowledge may need been the modus operandi of many giant organisations up to now decade, however if you happen to don’t know what to do with it, then information turns into extra of a hindrance than a assist. Particularly because the creation of knowledge safety rules resembling GDPR, which bestows large penalties on organisations failing to collect, store or protect data properly.
As with every asset, companies want a radical technique for his or her information. One firm which is effectively positioned to assist is Data On Demand – a Leeds primarily based Advertising expertise enterprise which builds clever information options to assist organisations develop their consumer going through companies and optimise their very own enterprise processes.
Crunching the numbers
After a number of years at a credit score reference company, CEO Stuart Murgatroyd based Data On Demand in 2016 on account of the impression of GDPR on the information trade.
Working within the area of client monetary information, the corporate’s options provide companies a method of figuring out, verifying and contacting people (to cut back fraud, for instance); buying correct, detailed client information for advertising functions; and information processing and administration instruments for his or her in-house information wants.
“We entered the field of consumer financial data to process data under legitimate interests for the purposes of tracing individuals, ID verification and customer communications,” Murgatroyd says. “We build our own technology which allows our customers to access dashboards and APIs to interrogate their own data and improve it with additional insights and information.”
“But we’re also able to create new products as the market requires them. We manage a pool of exclusive data sources which allows us to quickly bring new products to market that do not currently exist.”
Not too long ago, within the context of the coronavirus pandemic, this included a brand new product to assist determine people who may be struggling financially.
“In May 2020 we created a product called IdVu which allows our customers to pinpoint emerging financial vulnerability in their customer base using employment, demographic and financial trigger data,” Murgatroyd provides.
Despite the large shock to the enterprise world lately, Data On Demand is seeing continued ranges of progress. The enterprise is a part of the 2020 cohort of the Natwest Fintech Accelerator, which Murgatroyd significantly appreciates for the prospect to work with a Tier 1 monetary establishment.
“We’re always looking for opportunities to collaborate on projects with other organisations,” he says. “It’s really exciting for us to establish a close working relationship with RBS/Natwest.”
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